ALWAYS
EVOLVING
1. Download App to immerse yourself to the ocean floor via augmented reality.
2. Click start button to allow access to your camera and point phone to the horizon to enjoy!
We are excited to celebrate the evolution of Detroit through the eyes of The Broderick Tower. Originally constructed in 1927 and approaching its 100th birthday, Broderick Tower has remained one of the cities most recognizable skyscrapers.
The Broderick Tower was developed to elevate offices above the city’s hustle and bustle then later stood to highlighting the need for clean oceans with the whale mural. Through the evolution from office building to medical service hub to residential tower, The Broderick has reinvented itself for almost a century.
Today we highlight the need for people and nature to coexist while using art to help deliver that message. We hired The AR Firm to develop an Augmented Reality experience that embodies the ability to coexist and evolve alongside The City of Detroit.
— The Broderick Tower